Web Design
AI Lead Generation

American Builds - Web Design & AI Automation

🏗 What We Did for American Builds

Website Redesign & Optimization
We rebuilt American Builds’ website from the ground up to better reflect their expertise in custom 4×4 builds, performance upgrades, and automotive conversions. The redesign focused on:

  • A modern, professional look tailored to the automotive and custom build market.
  • Clear navigation and service presentation (Hemi conversions, lift kits, engine tuning, etc.).
  • Strong calls-to-action and contact points (form fills, “request quote,” click-to-call).
  • SEO and performance optimizations so potential customers can find them easily and the site loads fast.

AI Agents & Communication Automation
To ensure no lead fell through the cracks, we implemented AI-driven agents and automations handling inbound inquiries. This system works across multiple channels:

  • Automatic responses to website inquiries.
  • AI-powered chat and email handling to qualify leads, ask key questions, and funnel serious prospects.
  • WhatsApp or SMS integrations (if applicable) for instant engagement.
  • Routing of qualified leads to the American Builds sales team for follow-up.

Lead Generation System
We also built a lead generation engine to bring prospects into their funnel:

  • Google Ads campaigns targeted to high-intent automotive keywords.
  • Custom landing pages linked to ad groups, with compelling messaging and forms.
  • Tracking systems (UTM parameters, conversion tracking) for transparency.
  • Continuous optimization of ad spend, creative, and targeting to maximize conversions and lower cost-per-lead.

📈 Results & Outcomes

  • Website now reflects the high-end, technical brand positioning of American Builds.
  • Inquiries and quotes are captured automatically 24/7 through AI agents, reducing manual effort.
  • Lead volume and quality have increased thanks to the optimized ad campaigns and AI qualification layer.
  • More of their potential customers are engaged fast and effectively, improving conversion rates and accelerating growth.

You can check out their site here: americanbuilds.au

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